His practice focuses on building identities and visual worlds for hospitality, food & wine, culture and lifestyle projects. For more than a decade he has worked on projects end-to-end – spanning identity, editorial, digital, spatial, packaging, objects and apparel – for clients across Australia, Southeast Asia, Europe and North America.
Adrian was the co-founder and creative partner at Soup Athletica from 2013–2024. He publishes writing centred on design, hospitality, food and connection through 1PAX, and develops design research projects and publications under Secondhand Journal. His artistic practice has led him to exhibit in Australia and Europe, with works held in collections in Australia and North America.
Since 2019 he has been a lecturer within the Bachelor of Graphic Design at RMIT University Melbourne, having also lectured in the Masters of Architecture program at University of Melbourne. In Italy, he is part of the faculty at Accademia di Belle Arte Tiepolo in Udine, within the Graphic Design and Product Design programs, and has supervised thesis research at Accademia di Belle Arte in Venezia.
For work enquiries, please email.
Melbourne, Australia –
P.IVA: 05562370261
2012ADA Invitational *
2013Tessellation * † ‡
2014The City: Becoming and Decaying * †
2014ADA Invitational *
2014CCP Salon • Award Winner
2016The Sovereign State of Melbourne *
2016CCP Salon • Award Winner
2018Moran Photo Prize • Semi-Finalist
2019Strasswerke Workroomfive *
2023Sandy Creek Weekender * † ‡
2023Faces *
* Group Show / † Curator / ‡ Coordinator
Clement Meadmore Gallery, Port Melbourne
Allpress Studio, Collingwood
Clement Meadmore Gallery, Port Melbourne
Clement Meadmore Gallery, Port Melbourne
Centre for Contemporary Photography, Fitzroy
Siteworks, Brunswick
Centre for Contemporary Photography, Fitzroy
Online
Cottbuss, Germany
Sandy Creek, Victoria
Kindred, Melbourne
2013An Australian Summer Vol.1
2013The Hoddle Grid
2014An Australian Summer Vol.2
2015An Australian Summer Vol.3
2015BHQ
2016We Don't Read The Herald Sun
2016Rich Kids of the Gold Rush
2016Invisible Ink
2017Football Clubs as Brands
2022GREENLAND: A Modern Life
2023Numero Undici
2026HAWK
Secondhand JournalSoup Athletica
Secondhand Journal
Bowen St Press
MA Comm. Design ThesisSecondhand Journal
2013Interview: Fun Times Issue 02
2015On My Sleeve: The Cult of Rapha
2016The New NEW Typography
2017Feature: Roadtripping Canberra
2018The Socceroos: Reshaping Australia
2018Talk: Editorial, Influence & Community
2018A Case For Speculative Design
2018Feature: Winter Solstice III
2018AC Carpi
2020Interview: An Excellent Recipe for Soup
2021Interview: R.Sport x Soup Athletica
2022Flatness & Distance
2023Lecture Series: 'Insert Heading 01 Here:'
2026HAWK (excerpt)
2026Workshop: Hyperlink Wormhole
2026Banana Chocolate Chip Pancakes
2026Three In The Afternoon
Fun Apparel
Secondhand Journal
Bowen St Press
CyclingTips
The Turf
Nike x Archetype
Secondhand Journal
Ride High Country
The FC Crest Index Vol.2: Serie A
REPETE.cc
R.Sport
Secondhand Journal
MA Architecture, University of Melbourne
Mnemotope Magazine Issue 009
ABA UD
Garden Party Magazine 03: Rituals
Garden Party Magazine 03: Rituals