Photo: Arjun Sohal

Adrian is an independent communication designer and academic based in Naarm / Melbourne, Australia.

With a practice spanning brand identity, creative direction, publication design, digital design and more, Adrian draws from traditional approaches and an informed understanding of art and design history to craft contemporary and adaptable creative outcomes. Paired with a strong passion for narratives and visual storytelling, his client work includes projects within hospitality, sport, architecture, agriculture, tourism, retail and select government work across Australia and Europe.

Alongside his creative practice Adrian was the co-founder and creative partner at Australian cycling collective Soup Athletica from 2013–2023. Since 2021 he has been the Group Senior Designer at the Scott Pickett Group.

Since 2019 he has been a lecturer within the Bachelor of Communication Design at RMIT University Melbourne. Utilising his studies and working background in design, photography and filmmaking he develops and holds courses on designing for social impact, colour and information design, and image making alongside studios concerned with speculative design, product design and placemaking. He was awarded the RMIT School of Design Teaching Award in 2022.

Please email for any work enquiries.

EXHIBITIONS etc.
2012ADA Invitational *
2013Tessellation * † ‡
2014The City: Becoming and Decaying * †
2014ADA Invitational *
2014CCP Salon • Award Winner
2016The Sovereign State of Melbourne *
2016CCP Salon • Award Winner
2018Moran Photo Prize • Semi-finalist
2019Strasswerke Workroomfive *
2023Sandy Creek Weekender * † ‡
2023Faces *
* Group Show / † Curator / ‡ Coordinator

Clement Meadmore Gallery, Port Melbourne
Allpress Studio, Collingwood
Clement Meadmore Gallery, Port Melbourne
Clement Meadmore Gallery, Port Melbourne
Centre for Contemporary Photography, Fitzroy
Siteworks, Brunswick
Centre for Contemporary Photography, Fitzroy
Online
Cottbuss, Germany
Sandy Creek, Victoria
Kindred, Melbourne

PUBLICATIONS
2013An Australian Summer Vol.1
2014An Australian Summer Vol.2
2015An Australian Summer Vol.3
2015The Hoddle Grid
2015BHQ
2016Invisible Ink
2016Rich Kids of the Gold Rush
2017Football Clubs as Brands
2022GREENLAND: A Modern Life
2023Numero Undici

Bowen St Press
Melbourne Art Book Fair

ESSAYS/PRESS/TALKS etc.
2013Interview: Fun Times Issue 02
2015On My Sleeve: The Cult of Rapha
2016The New NEW Typography
2017Feature: Roadtripping Canberra
2018The Socceroos: Reshaping Australia
2018Talk: Editorial, Influence & Community
2018A Case For Speculative Design
2018Feature: Winter Solstice III
2018AC Carpi
2020Interview: An Excellent Recipe for Soup
2023Lecture: 'Insert Heading 01 Here:'

Fun Apparel

Bowen St Press
CyclingTips
The Turf
Nike x Archetype

Ride High Country
The FC Crest Index Vol.2: Serie A
REPETE.cc
MA Architecture, University of Melbourne