Bez
Brand Identity & Creative Direction
Art Direction
Brand Identity
Brand Systems
Creative Direction
Graphic Design
Menu Design
Social Media
Website Design & UI
Bez required a visual identity that could support an ongoing pop-up dinner series rather than a fixed restaurant or product. The brand needed to speak to Polish cultural heritage without leaning on overt symbolism, and to feel literary and human. Importantly, the system had to be adaptable – capable of being produced quickly, often informally, and across digital and print touchpoints, all while carrying a strong sense of authorship and intention.
The identity draws from the language of printers’ marks, publishing house stamps, and hand-worked artefacts, reframed through a contemporary graphic design lens. A refined yet tactile roundel logo acts as a quiet anchor, complemented by a secondary handwritten typeface, all resting on a modular layout system built on a notepad-like grid. References to Mloda Polska (Young Poland) arts movement – particularly its focus on rural life, introspection, and emotional realism informed both the visual texture of the system, and the inclusion of curate poetry and writing alongside food and event information.
Two complementary design modes were developed: one more expressive and informal, allowing elements to be arranged freely atop the underlying notepad grid; the other more structured, using columned layouts to balance artwork, typography, and literary excerpts. Together, they provide a flexible framework that can respond to different venues, collaborators, and moments, while maintaining a consistent tone of voice.
The resulting system supports Bez as an evolving cultural project that goes beyond simply the moment of a single dinner. Across posters, menus, social media, print ephemera, and simple website and newsletter, the identity encourages repetition with variation to build familiarity without uniformity. A graphic language that values craft, restraint, histories, and the act of coming together positions Bez as a series of memorable evenings, and an experience to be encountered rather than just consumed.