Photo: Arjun Sohal

Adrian (P.IVA 05562370261) is an Australian-born communication designer and educator working between Conegliano, Italy and Melbourne, Australia.

For over a decade, his practice has spanned brand identity, creative direction, and communication design across print, digital, experience and objects. His approach draws from an informed understanding of art and design history, paired with rich narratives, visual storytelling, and using a blend of traditional methods and contemporary tools. His work has included projects across hospitality, cultural institutions, sport, architecture, agriculture, tourism, retail, lifestyle, and government sectors in Australia, Southeast Asia and Europe.

Alongside his creative practice, Adrian was the co-founder and creative partner at Australian cycling collective Soup Athletica from 2013–2023. From 2021–2025 he was the Senior Designer at the Scott Pickett Group, and publishes 1PAX, a newsletter centred on design, hospitality, food and connection.

Since 2019 he has been a lecturer within the Bachelor of Communication Design at RMIT University Melbourne. He has also lectured in the Masters of Architecture program at University of Melbourne, and in Graphic Design at Accademia di Belle Arte Tiepolo in Udine. He has held courses on speculative design, placemaking, information design, imagemaking, and communication design methods, and was awarded the RMIT School of Design Teaching Award in 2022.

Please email for any work enquiries or to request a current portfolio.

Melbourne, Australia –

Conegliano, Italy –

EXHIBITIONS etc.
2012ADA Invitational *
2013Tessellation * † ‡
2014The City: Becoming and Decaying * †
2014ADA Invitational *
2014CCP Salon • Award Winner
2016The Sovereign State of Melbourne *
2016CCP Salon • Award Winner
2018Moran Photo Prize • Semi-finalist
2019Strasswerke Workroomfive *
2023Sandy Creek Weekender * † ‡
2023Faces *
* Group Show / † Curator / ‡ Coordinator

Clement Meadmore Gallery, Port Melbourne
Allpress Studio, Collingwood
Clement Meadmore Gallery, Port Melbourne
Clement Meadmore Gallery, Port Melbourne
Centre for Contemporary Photography, Fitzroy
Siteworks, Brunswick
Centre for Contemporary Photography, Fitzroy
Online
Cottbuss, Germany
Sandy Creek, Victoria
Kindred, Melbourne

PUBLICATIONS/ZINES etc.
2013An Australian Summer Vol.1
2013The Hoddle Grid
2014An Australian Summer Vol.2
2015An Australian Summer Vol.3
2015BHQ
2016We Don't Read The Herald Sun
2016Rich Kids of the Gold Rush
2016Invisible Ink
2017Football Clubs as Brands
2022GREENLAND: A Modern Life
2023Numero Undici
2025Hawk

Soup Athletica
Melbourne Art Book Fair
Bowen St Press
MA Comm. Design Research ProjectSecondhand Journal

ESSAYS/PRESS/TALKS etc.
2013Interview: Fun Times Issue 02
2015On My Sleeve: The Cult of Rapha
2016The New NEW Typography
2017Feature: Roadtripping Canberra
2018The Socceroos: Reshaping Australia
2018Talk: Editorial, Influence & Community
2018A Case For Speculative Design
2018Feature: Winter Solstice III
2018AC Carpi
2020Interview: An Excellent Recipe for Soup
2022Flatness & Distance
2023Lecture Series: 'Insert Heading 01 Here:'

Fun Apparel

Bowen St Press
CyclingTips
The Turf
Nike x Archetype

Ride High Country
The FC Crest Index Vol.2: Serie A
REPETE.cc
Secondhand Journal
MA Architecture, University of Melbourne

Select brand identity, art direction, editorial design and experiential projects — created through strategy, craft and contemporary visual thinking.