Rifugio

Nestled within the landscape at the top of the Falls Creek Alpine Resort in Victoria’s High Country, Rifugio is a year-round premium accommodation offering overlooking the Bogong High Plains. With a name born from the mountain huts of the Italian Dolomites and Alps, Rifugio reimagines what an alpine retreat could be within an Australian context, offering a luxurious and inclusive experience built around pillars of slowing down, connecting with nature, and with ones self. A hydro wellness concept named Waarrin connects relaxation and care with the significant role water has played within the history of the region, and a restaurant named Alta showcases hyper seasonal local produce, providing a complete experience all within a single setting.

Grouch Hair is a rebellious, character-driven salon located in the Melbourne neighbourhood of Collingwood. Rooted in the DIY spirit and energy of Melbourne’s inner-north, the identity captures the unapologetic attitude of the brand through “Grouchy,” the mascot, a stylised symbol of grit, community, and, of course, hair. He embodies the brand’s attitude: unfiltered, bold, thoughtful, and a little rough around the edges. The playful character gives the salon a unique voice and visual personality that connects with Collinwood’s counter-cultural roots.

Grouchy extends across the salon, merchandise and digital presence, seeing all. The logomark merges this stylised face with bold, expressive typography. Alternate marks support a flexible design system – from shop signage to sticker and stamp packs. The colour palette is intentionally bold and energetic to “pop” against the salon interior of white, concrete and plywood. Film photography, combined with the use of collage and illustration, creates a raw visual language inspired by music, punk culture, and the aesthetic of the neighbourhood.

Branding appears on business cards, in-salon collateral and across interior elements. Sticker packs and Grouch stencil kits were created as gifts for clients and as vehicles for guerrilla marketing. Merchandise draws from that familiar punk ethos, also embracing the owner's passion for football with a collaborative jersey produced with local brand R.Sport.