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Sandy Creek Weekender
Exhibition Design



Held in a remote locality with a population of 179 people, the Sandy Creek Weekender was a cycling, arts and cultural event presented as part of Soup Athletica’s 2023 program. Conceived as a short, concentrated gathering, the Weekender transformed the local hall into a temporary destination, bringing together riding, art, food and community to mark the close of the 2022–23 Australian summer.

 














SERVICES

Brand Identity
Event Coordination
Exhibition Curation
Exhibition Design
Graphic Design
Print
Social Media
The brief was to conceive and deliver a small-scale, self-initiated event that could bring together cycling, contemporary art, and regional culture in a way that felt natural rather than imposed. Working in collaboration with arts collective Telos – and continuing a long running partnership which had seen collaboration in other parts of the state of Victoria – the project needed to operate within the constraints of a single-day exhibition and a one-night opening, while attracting participants from outside the region, and remaining respectful of its local context.

An interdisciplinary program was developed that combined a group exhibition, a poetry recital and a series of guided bike rides, allowing the region to be experienced in various modes. The exhibition brought together photographic, video, sculptural and live audio works by more than twenty artists from Australia and Europe, presented within the local hall as a temporary, site-responsive gallery.

The event identity itself was designed to unify these diverse activities, drawing from the colours of the local sports team to ground the project in place, while satellite imagery was used as a visual cue to offer orientation and inspiration to those unfamiliar to the region. All printed collateral was produced using locally milled recycled paper, reinforcing a materially conscious approach aligned with the scale and ethos of the event. Catering was curated using hyper-local produce sourced within a 40-kilometre radius, including some farms within Sandy Creek, extending the idea of locality beyond words.

The Sandy Creek Weekender successfully reimagined a remote regional hall as a cultural destination for a brief moment in time, receiving coverage from ABC at a regional and state level, and attracting visitors while remaining closely tied to its setting. The project demonstrated how a considered curatorial and design approach can bring together art and community at a small scale, creating a meaningful, place-specific experience through temporary intervention.

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