NEVER
Volta
Grouch Hair
Soup Athletica
Sandy Creek Weekender
Mister Bianco
Smith St Bistrot
Numero Undici
1. NEVER
BRAND IDENTITY, 2025
CREATIVE DIRECTOR & SENIOR DESIGNER
BRAND IDENTITY, 2025
CREATIVE DIRECTOR & SENIOR DESIGNER
NEVER is a Melbourne-based running apparel brand, capturing the cultural essence of Melbourne, and the edgy vibrancy of the running community.
The result is an identity that rests on a foundation of the chunky brand mark, referencing the urban environment of NEVER’s home town, running tread, and a logotype that can be used flexibly and expressively. This brutalist-leaning brand mark is softened by an expansive and vibrant colour palette that interprets athletics ribbons in the digital age, while typography remains pared back.
Motion is referenced throughout the visual language, through the use of pattern, repetition, and the arrangement of typography across multi-layered print and digital applications.
This visual approach was translated into NEVER’s debut cut-and-sew collection in April 2025, communicating a pure expression of the brand.