NEVER
Volta
Grouch Hair
Soup Athletica
Sandy Creek Weekender
Mister Bianco
Smith St Bistrot
Numero Undici
7. Smith St Bistrot
BRAND IDENTITY, 2022
SENIOR DESIGNER, CREATIVE DIRECTOR
BRAND IDENTITY, 2022
SENIOR DESIGNER, CREATIVE DIRECTOR
Smith St Bistrot is a high-end French restaurant in the heart of Collingwood, merging 1920s Parisian chic with one of Melbourne’s edgiest suburbs. The brand identity and creative direction bring together references of Art Nouveau and Gothic architecture of Paris, informing interior architects and industrial designers in the approach to designing and constructing the space – burgundy leather, vintage mirrors with hand painted text, and custom fabricated objects constructed of fluted glass and aged brass.
The wider identity and tone of voice leans in to a “laissez-faire” approach, bringing casual Parisian chic to the fore through a wine first, food later approach. Campaign and event artwork make use of snapshot film photography, archival video footage taken throughout France and simple illustrations, speaking to this casual-ness, and typical “northside” aesthetic.