Volta
Brand Identity
Volta is an EV charging brand acquired by Tabo – an emerging clean-tech company based in Treviso, Italy. The brand needed a new system capable of speaking to both municipal scale and domestic use, delivering clarity in a sector overwhelmbed by noise, technicality, and sameness. A young company with an excellent, emerging product, it operates at a regional level, but the goal is ambitious – scale to national and European markets, focusing on an online sales model.
Art Direction
Brand Identity
Digital
Packaging
Uniforming
Website Design & UI
ADDITIONAL PROJECT CREDITS
Alessandro Bulegato (Head of Design, Tabo)
Volta is a young EV charging company with strong engineering foundations. Following its acquisition, Tabo sought to reposition Volta: moving from a regional operator into a digitally-led brand with national and European ambitions. The identity needed to communicate technical reliability and authority, appeal to both B2B (councils, companies, hospitality, infrastructure providers) and B2C users, and align with Tabo’s broaders ecosystem of renewable-energy products.
The tone of voice required restraint and clarity, needing to speak to entrepreneurs, technicians and advanced users with simplicity, while remaining accessible to private EV owners new to the category. The brand contains a pared back personality – confident, and optimistic towards sustainable change. My role was to shape a visual and verbal identity system that could support this repositioning and provide a frameowrk to carry Volta into its next chapter.
The tone of voice required restraint and clarity, needing to speak to entrepreneurs, technicians and advanced users with simplicity, while remaining accessible to private EV owners new to the category. The brand contains a pared back personality – confident, and optimistic towards sustainable change. My role was to shape a visual and verbal identity system that could support this repositioning and provide a frameowrk to carry Volta into its next chapter.
Volta’s identity is grounded in its product. The marque references both pixelation through technology, and the form of the charging plug. Colour draws from Tabo’s existing palette, contemporary greens and a copper accent inspired by the engineering of EV technology. The palette is intentionally bright, functional, and optimised for digital experience. A typographic choice of TWK Everett was selected for its clarity, the mono variant reinforcing technicality through use in data, instructions and calls to action, while the regular carries the brand voice.
Both of the key audience groups are presented their own visual systems. For B2B, the tone is pared back and purely functional to communicate reliability and stability. For B2C, colour, layout and scale are used more expressively and with more energy.
The identity establishes Volta as a contemporary, recognisable and digitally fluent brand prepared for scale. It transforms and under-developed regional presence into a coherent system capable of speaking to councils, companies and private users all with equal confidence.