Project: Volta

PROJECT INDEX:
NEVER
Volta
Grouch Hair
Soup Athletica
Sandy Creek Weekender
Mister Bianco
Smith St Bistrot
Numero Undici

Volta is a brand of charging stations recently acquired by Treviso, Italy based start-up Tabo s.r.l. looking to grow from their existing regional presence and scale to national and European markets. To mark this acquisition, a new digital-first identity was established that would make Volta recognisable, authoritative, contemporary and attractive to a wide audience across B2B and B2C segments.

The result is a visual language that calls upon technology and progress through the use of pixelation and the technology behind the product itself. The colour palette is informed by Tabo’s existing palette while allowing Volta to stand on its own, and simple typography choices are used according to content.

This visual language is embellished with simple motion gestures to remain approachable, while more expressive uses of colour, scale and layout guide the more eye-catching outcomes targeted towards the B2C audience.